Everything You’ve Ever Wanted to Know about Regulation A

Breakfast

Opening Remarks

Key Strategies to Drive Reg A Success (Presentation)

• Testing the waters before diving in
• Sculpting the message to investors
• Multi-channel marketing reaches the right audiences, consistently
• Qualifying with the SEC on Form 1-A
• Convincing existing investors why the raise is essential
• Preparing and filing the prospectus
• Offer completion and investor relations

Jonathan Stidd

DealMaker Reach

Fractional Ownership and Syndicating through Reg A (Presentation)

• One offering to rule them all through Reg A Series Offerings
• Now creating separate investments for separate assets into unique investment opportunities
• Creating crowdfunding opportunities for all investors into traditionally accredited investor restricted opportunities
• Using a Series Offering to seek investments in unique franchise locations, separate product lines, business divisions, collectibles, and real estate

Nathaniel Dodson

Crowdfunding Lawyers

Lessons Learned After 1 Million Reg A+ Investments (Fireside)

• Leveraging the Right Team
• Win Before You Start - Setting Expectations
• The Dalmore Way of Marketing and Promotion
• The Value of Community
• The Beauty of Frictionless Technology
• The Wrong Way of Vendor Selection
• The Crowdfunding Calculator

Dawson Russell

Dalmore Technology

Etan Butler

Dalmore Group

Networking Break

Why Blue Sky Matters For Reg A, Tier 2 Issuers (Presentation)

• Background: Blue Sky laws protect investors
• Blue Sky compliance & proper audits foster investor confidence
• Key advantage for Tier 2 issuers: No need to register with state securities regulators
• Some states may require a copy of Form D filing with the SEC
• Issues impacting secondary trading and Blue Sky

Reyner Meikle

Agile Legal

Filing Musts: Ensuring Reg A Applications are Reviewed Thoroughly (Fireside)

• An overview of SEC disclosure requirements for Reg A offerings
• Essential documents, timetable to file and current fees
• Differing requirements for Tier 1 and Tier 2
• Why you want an experienced firm reviewing your documents before you file them
• Consequences of inaccurate and/or untimely filings

Zachary Fallon

Ketsal

Andrea Cataneo

Mitchell Silberberg & Knupp LLP

Opportunities for Cross-Border Reg A Offerings While Following International Rules (Fireside)

• How an international offering can bring a welcome add-on tranche
• Viewing a cross-border offering as two separate offerings proceeding on parallel tracks
• Structuring the offering
• Navigating international and US securities regulations
• Understanding “direct selling efforts” and Safe Harbor regulations

Peter-Paul Van Hoeken

FrontFundr

Avraham Ben-Tzvi

ABZ Law Office

Lunch

Reg A Straight to Nasdaq and OTC (Panel)

• Benefits of crowdfunding when compared to the standard Reg A journey
• How much is this going to cost, compared to a straight Reg A offering?
• What’s the timetable for a crowdfunded offering?
• Communicating and dealing with retail investors

David Weild IV

Weild & Co.

Aaron Shafton

DealMaker

Rachel Nussbaum

OTC Markets

Gene Massey

MediaShares

Mark Elenowitz

Digital Offering

Targeted Advertising: How to Use Data to Reach the Right Investors for Your Reg A Raise (Panel)

• Utilize data-driven strategies to target and reach potential investors interested in your Reg A raise.
• Implement effective targeted advertising campaigns to engage specific investor segments for your Reg A raise.
• Optimize investor acquisition by leveraging data analytics, audience segmentation, and personalized messaging for Reg A offerings.

Andrew Yakub

Rayton

David Shapiro

b2i digital

Irene Hyder

One 9 Strategy

Jason Fishman

Digital Niche Agency

Networking Break

From Ring to Raise: Leveraging an Investor Outreach Desk to Skyrocket Your Capital Campaign (Fireside)

• Understanding what a retail IR calling desk does
• The importance of multichannel marketing campaigns
• What are compliant communications and why should you care?
• Comparing the cost of an investor outreach firm with handling investor relations yourself

Ethan Karayannopoulos

Public Yield Capital

Manuj Grover

Public Yield Capital

How to Leverage Social Media to Maximize the Success of a Reg A Raise (Presentation)

• Identifying the right platforms that yield conversions
• Obtaining and engaging followers before the Reg A launch
• What makes a post go viral and receive coverage by influencers or niche and mainstream media?
• Creating good SEO for greater social engagement
• How to convert fans and followers into shareholders

Andrew Corn

E5A Integrated Marketing

Regulation A Part F/S Financial Statement Reporting Requirements (Presentation)

• The offering circular format
• Differences in Tier 1 and Tier 2 reporting requirements
• Balance sheets required for two most recent fiscal years
• What information will savvy investors be looking for?
• Compliance checklist

Gino Scipione, CPA

Cohen & Company

Closing Remarks

Cocktail Reception

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